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How Did La Cafe Sampaloc Start?
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2022: The Vision Begins
The idea for La Café Sampaloc was born. While we had the passion and the concept, we knew we had to wait for the right time and the right resources to do it perfectly. The dream was put on hold, but never forgotten.
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2023: Assembling the Team
Our founder, Jethro Frany, knew that a great café requires more than just a love for coffee. He brought together a dedicated group of like-minded experts spanning Business Operations, Food & Beverages, and Legal & Management. Together, we strategized and built the foundation.
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February 17, 2024: Doors Open
With the right team in place and the resources secured, plans finally came to fruition. La Café Sampaloc officially opened its doors to the community, ready to serve our first cups.
Meet the Owner: Jethro Frany
The Vision Behind the Brew
Jethro didn't just build a business on passion; he built it on a solid foundation of economic and strategic expertise. As a graduate in Business Economics and currently pursuing his Master of Arts in Economics at the University of Santo Tomas (UST), Jethro brings a deep, analytical understanding of market dynamics to everything he does.
His professional background as a Business Analyst and his experience in business development have been instrumental in his journey as an entrepreneur. When the initial concept for the shop sparked in 2022, Jethro applied his analytical expertise to the situation. He recognized that a successful, sustainable launch required substantial financial readiness. Rather than rushing the process, he made the calculated, strategic decision to put the dream on hold until the foundation was perfectly set.
By 2023, Jethro transitioned from planning to execution. Drawing heavily on his business development background, he knew that a thriving enterprise needs a multifaceted team. He stepped into a leadership role, carefully gathering a network of like-minded professionals with specialized expertise in Business Operations, Food and Beverages, and Legal and Management.
By aligning his academic insights, professional strategy, and a carefully selected team, Jethro turned his vision into reality, officially opening the doors on February 17, 2024. Today, the business stands as a testament to his strategic patience, leadership, and entrepreneurial drive.
The Hearts Behind the Brew
Elijah | Head Barista & Resident "Mad Scientist"
Elijah | Head Barista & Resident "Mad Scientist"
Elijah | Head Barista & Resident "Mad Scientist"
Elijah is the very first member of the La Café family. Before he and Jethro crossed paths to launch this dream, Elijah spent years honing his craft in various cafes across the city.
As our main Point of Contact and Head Barista, he’s the one constantly experimenting with new flavor profiles and ensuring every shot is pulled to perfection.
Elijah is the very first member of the La Café family. Before he and Jethro crossed paths to launch this dream, Elijah spent years honing his craft in various cafes across the city.
As our main Point of Contact and Head Barista, he’s the one constantly experimenting with new flavor profiles and ensuring every shot is pulled to perfection.
If you're trying a drink you’ve never seen anywhere else, Elijah probably dreamed it up.
Mark | Barista & Operations Specialist
Elijah | Head Barista & Resident "Mad Scientist"
Elijah | Head Barista & Resident "Mad Scientist"
Mark does it all. While you’ll often find him behind the espresso machine, he is also the engine that keeps the cafe running behind the scenes.
From managing schedules to making sure our pantry is always stocked with your favorite ingredients, Mark’s dual role as a barista and admin ensures La Café never misses a beat.